As of January 12, 2022, Pamir Institute audience on Facebook is mostly composed of male citizens from Northern Pakistan 
while the biggest audience for the Website is in France 
. On Pinterest, Pamir Institute reaches, first, female users from the Indian subcontinent (Pakistan and India). Pamir Institute Twitter account owns and outstanding engagement ratio, but is slow in gaining followers.
Content
- A Facebook audience with a strong male majority from Northern Pakistan.
- A website audience with a majority of French viewers.
- Audience on other social media.
3.1. Pinterest audience for Pamir Institute is mostly composed of young female users from Pakistan and India.
3.2. Pamir Institute’s Twitter account has a brilliant engagement ratio but has a too small number of followers.
3.3. Pamir Institute Instagram account is almost inexistent - Pamir Institute is adequately presented on Google search results page.
1. A Facebook audience with a strong male majority from Northern Pakistan.
The main audience of the Pamir Institute Facebook page is in Pakistan . It represents 53.6% of its 374 likes (404 followers). While the second, France , and the third, Afghanistan 
, represent 14.7% and 12.1% of the total.
For Pakistan , the major part of the audience comes from the North, Gilgit-Baltistan, because of its Pamiri people. Four Pakistani cities are in the top five, with Kabul, Afghanistan .
Pamir Institute likes on Facebook page come, for 80% of them, from male users. They are mostly between 35 and 44 years old.
The five Facebook posts with the largest audience reached more than 500 hundred viewers.
The third post in term of “reach” is the one attracting the highest “engagement” (clicks on the publication).
2. A website audience with a majority of French viewers.
Pamir Institute website audience is very different from the one of its Facebook page.
The first country of audience for the website is, by far, France . This is because our articles are shared by the great and very active French Facebook page, Afghanistan Infos (7.7 K likes). Note that the website has more readers in Afghanistan than in Pakistan . Though Pakistan is it largest Facebook audience.
3. Audience on other social media
Other social media are just at their start. They were initially launched for occupying the first Search Engine Results Page (SERP). Despite they adequately complete this task, they are still a potential to transform.
3.1. Pinterest audience for Pamir Institute is mostly composed of young female users from Pakistan and India.
Main part of Pamir Institute Pinterest audience is represented by female users, aged between 18 and 34 years old.
One quarter of the audience is from the Indian subcontinent: Pakistan 
, 13.6%, and India 
, 9.9%.
The three most viewed pins are from Chapursan Valley (Pakistan ), Shugnan district (Afghanistan ) and Wakhan district (Afghanistan ). All these three pins are about Pamir.
Pinterest is a fantastic tool that we somehow neglected until now. The above result (14.1 K people reached) was obtained while the account has just three followers.
3.2. Pamir Institute’s Twitter account has a brilliant engagement ratio but has a too small number of followers.
Engagement score, is a comparison of @PamirInstitute and other accounts with between 50 and 75 followers. @PamirInstitute currently averages 1.55 likes per tweet, while similar accounts average around 0.05 likes. @PamirInstitute also averages 1 retweets per tweet, while the similar accounts average around 0.02 retweets. But Pamir Institute still needs to convert its Facebook followers (404) into Twitter followers.
3.3. Pamir Institute Instagram account is almost inexistent
We posted a few publications without any other work. For Pamir Institute, Instagram represents, nowadays, a neglected potential.
4. Pamir Institute is adequately presented on Google search results page.
“Our” Pamir Institute misses the first line but presents five following answers on top of the result page for a search under “Pamir Institute”.
Pamir Institute gets the first three image answers for a Google search. It gets 13 answers within the top 23 answers.
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